Federal Contracting by NAICS Code · Professional Services
NAICS 541613: Marketing Consulting Services
Establishments providing operating advice and assistance to businesses and other organisations on marketing strategy, sales-force management, market-research interpretation, customer-experience design, and related promotional planning. Commonly used by federal civilian agencies for outreach, recruitment marketing, public-awareness campaigns, and behaviour-change communications.
📊 Based on 4 real federal solicitations tracked under this code
Sector
Professional Services
Typical award value
$100K - $20M per award
Set-aside activity
Yes
Federal agencies that buy under NAICS 541613
These buyers award marketing consulting services work under this code most often. Set up alerts on WinAContract to catch their solicitations early, then draft your response in GovCon.
Set-asides used under NAICS 541613
Filtering opportunities by NAICS 541613 and your certification surfaces the bids where large primes are excluded. See our set-aside program guides for how each one works.
Common questions about NAICS 541613
Which federal agencies buy under NAICS 541613?
The agencies that most frequently post marketing consulting services solicitations under NAICS 541613 include Department of Defense (recruitment), Department of Health and Human Services, Department of Veterans Affairs, Centers for Disease Control and Prevention, US Census Bureau. Tracking these buyers on WinAContract and drafting responses in GovCon is the fastest way to build a pipeline under this code.
Is NAICS 541613 eligible for small-business set-asides?
Yes. Solicitations under NAICS 541613 commonly use Small Business, 8(a), HUBZone, SDVOSB, WOSB, EDWOSB. If your firm holds a matching socioeconomic certification, you can compete on set-aside opportunities where large businesses are excluded — typically a far less crowded field.
What is the typical contract value for NAICS 541613?
Federal awards under NAICS 541613 typically range $100K - $20M per award. Actual values vary widely by agency, scope, and contract vehicle — for example, individual IDIQ task orders versus standalone definitive contracts.
What NAICS codes are related to 541613?
Closely related codes include 541611 (541611 · Administrative Management and General Management Consulting Services), 541618 (541618 · Other Management Consulting Services), 541810 (541810 · Professional, Scientific, and Technical Services). Registering in SAM.gov under every code that fits your capabilities widens the set of opportunities you'll match.
Related NAICS codes
Bidding on a NAICS 541613 opportunity?
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