Lohfeld Consulting Group vs Shipley Associates
A side-by-side comparison of Lohfeld Consulting and Shipley for U.S. contractors — features, pricing, and who each tool best suits. Honest about where each is genuinely stronger.
TL;DR
Lohfeld Consulting Group: Lohfeld Consulting Group is a U.S. federal proposal consultancy offering proposal writing, proposal management, win-strategy development and APMP-aligned training. They sell consultant days and structured training programs, not software.
Shipley Associates: Shipley Associates is the long-established U.S. proposal consultancy behind the widely used Shipley capture and proposal methodology. It offers proposal-team coaching, color-team reviews, capture support and training (including APMP-aligned courses). They sell expertise rather than software.
Lohfeld Consulting vs Shipley: side-by-side
| Feature | Lohfeld Consulting Group | Shipley Associates |
|---|---|---|
| Category | Bid consultancy | Bid consultancy |
| Origin | USA · federal proposal consultancy | USA · long-established (the Shipley methodology) |
| Primary audience | Federal proposal teams needing per-proposal consultancy and APMP training | Enterprise proposal teams needing consultancy + training |
| Pricing model | Consultancy day-rate or per-proposal fixed-fee; APMP training programs priced per cohort | Consultancy day-rate or fixed-fee per engagement; training programs priced per cohort |
| Federal contracting focus | Partial | Partial |
| Free plan | No | No |
| Live SAM.gov feed | No | No |
| Proposal library | No | No |
| Solicitation parser | No | No |
| AI proposal drafting | No | No |
Where Lohfeld Consulting is stronger
- Experienced federal practitioners offering hands-on proposal coaching and win-strategy support
- Structured APMP training that builds in-house capability over time
Where Shipley is stronger
- Decades of expertise in capture strategy, win themes and color-team review techniques
- Training and certification programs that build long-term in-house capability
Best for Lohfeld Consulting
Proposal teams investing in long-term capability uplift, APMP certification, and practitioner-led coaching.
Best for Shipley
Proposal teams investing in long-term capability uplift, win-theme strategy and Shipley/APMP training.
There's also a third option
GovCon — AI proposal writing built for U.S. small businesses
If you're a U.S. company bidding on federal contracts, GovCon is purpose-built for the job — federal contracting specialism, AI drafting, integrated live SAM.gov feed, free plan, and per-seat pricing from $49/mo. No annual enterprise contract required.
FAQs
What's the difference between Lohfeld Consulting Group and Shipley Associates?
Lohfeld Consulting is bid consultancy for federal proposal teams needing per-proposal consultancy and apmp training. Shipley is bid consultancy for enterprise proposal teams needing consultancy + training. The full feature-by-feature breakdown is in the table on this page.
Which is better for federal contracting — Lohfeld Consulting Group or Shipley Associates?
Lohfeld Consulting has partial federal contracting coverage; Shipley has partial federal contracting coverage. For U.S. companies bidding on federal contracts, contract vehicles and agency work, the more specialist option is usually the better starting point — but worth weighing against the rest of the comparison table.
Is Lohfeld Consulting Group cheaper than Shipley Associates?
Lohfeld Consulting's pricing: Consultancy day-rate or per-proposal fixed-fee; APMP training programs priced per cohort. Shipley's pricing: Consultancy day-rate or fixed-fee per engagement; training programs priced per cohort. Whichever fits your team's size, contract length, and per-bid economics best is the right answer — both can work out cheaper depending on your situation.
Who should pick Lohfeld Consulting Group?
Proposal teams investing in long-term capability uplift, APMP certification, and practitioner-led coaching.
Who should pick Shipley Associates?
Proposal teams investing in long-term capability uplift, win-theme strategy and Shipley/APMP training.
Related comparisons
See all GovCon comparisons.