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Procurement6 min read

How to Win Federal Trade Commission Contracts: A Contractor's Guide

Federal Trade Commission is one of the most-searched federal agencies — and one of the most competed. This guide covers what the FTC procures, where they post opportunities, how their proposals are evaluated, and how GovCon helps you write winning responses.

About Federal Trade Commission

The Federal Trade Commission procures competition and consumer-protection support, economic and legal consulting, IT and digital services, and research supporting U.S. antitrust and consumer-protection enforcement (NAICS 541611, 541512, 541990).

Where the FTC Posts Opportunities

SAM.gov, GSA Schedules and GWACs, and FTC acquisition opportunities.

If you're not already monitoring these channels, WinAContract aggregates live opportunities across SAM.gov and federal posting sites — including Federal Trade Commission contracts — so you don't miss anything relevant. Searching is free.

What the FTC Proposals Are Like

Federal civilian agency procurement under the FAR is increasingly run through contract vehicles such as GSA Multiple Award Schedules, GWACs, and agency IDIQs. Non-price factors — technical approach, past performance (CPARS), and Section 508 accessibility — typically count for the majority of the evaluation under best-value tradeoff, though some requirements are awarded LPTA.

Evaluation Factors You'll Face

  • Technical approach (typically weighted heaviest)
  • Past performance (CPARS)
  • Section 508 accessibility
  • Small business participation and set-asides (FAR 52.219-9)
  • Management approach and key personnel
  • Price and best value

Non-price factors typically outweigh price under best-value tradeoff, though LPTA awards turn on lowest price among technically acceptable offers. Proposals that score well are specific, evidence-based, and quantified, with clear strengths the evaluators can cite. Generic capability statements rarely win.

How to Write a Winning Proposal for the FTC

The mechanics of writing a winning federal proposal are well-defined. The hard part is doing them under deadline pressure across multiple proposals in parallel. The strongest playbook for small businesses and lean teams is:

  • Use a structured bid/no-bid framework before committing to write — not every the FTC opportunity is right for you
  • Read the statement of work and Section M evaluation factors carefully — see our guide to writing a winning federal proposal
  • Build a proposal library of past responses and evidence so each new proposal compounds
  • Use AI proposal writing software like GovCon to generate structured first drafts grounded in your library — saving 60–80% of writing time
  • Run your draft through an evaluator before submission — see our 15 proposal writing tips

Should You Use Software or a Proposal Consultant?

For most small businesses bidding for the FTC, software wins decisively on cost. A proposal consultant charges $3,000–$10,000 per proposal; GovCon covers unlimited proposals at $49–$349/month. See our full AI proposal writer vs proposal consultant comparison and the 2026 federal proposal software buyer's guide.

Start Free

Sign up to GovCon Free — no card required, no time limit, 3 AI proposal drafts per month included. Combined with free solicitation discovery on WinAContract, you can find, evaluate, and draft a response to a the FTC opportunity for $0.

Frequently Asked Questions

How do I bid for Federal Trade Commission contracts?

Federal Trade Commission posts opportunities via SAM.gov, GSA Schedules and GWACs, and FTC acquisition opportunities.. Once you identify a relevant solicitation, review the statement of work, the Section L instructions and Section M evaluation factors, and the submission instructions. GovCon helps you import the solicitation, generate AI-drafted responses for each requirement, and submit a compliant proposal before the deadline.

What does the FTC typically procure?

The Federal Trade Commission procures competition and consumer-protection support, economic and legal consulting, IT and digital services, and research supporting U.S. antitrust and consumer-protection enforcement (NAICS 541611, 541512, 541990).

Where does the FTC post solicitations?

SAM.gov, GSA Schedules and GWACs, and FTC acquisition opportunities.

How are the FTC proposals evaluated?

Federal civilian agency procurement under the FAR is increasingly run through contract vehicles such as GSA Multiple Award Schedules, GWACs, and agency IDIQs. Non-price factors — technical approach, past performance (CPARS), and Section 508 accessibility — typically count for the majority of the evaluation under best-value tradeoff, though some requirements are awarded LPTA. Specific evaluation factors include: Technical approach (typically weighted heaviest); Past performance (CPARS); Section 508 accessibility; Small business participation and set-asides (FAR 52.219-9); Management approach and key personnel; Price and best value.

Can small businesses bid for Federal Trade Commission contracts?

Yes. Federal Trade Commission runs contracts across a wide value range, including simplified-acquisition opportunities suited to small businesses, set-asides (8(a), WOSB/EDWOSB, SDVOSB, HUBZone), and IDIQ/GSA Schedule contract vehicles that allow ongoing on-ramps. GovCon is built specifically for U.S. small businesses bidding for federal contracts — free plan available.

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