Loopio vs Proposify
A side-by-side comparison of Loopio and Proposify for U.S. contractors — features, pricing, and who each tool best suits. Honest about where each is genuinely stronger.
TL;DR
Loopio: Loopio is an enterprise RFP response platform. It centralizes an answer library, routes RFP/RFI/security-questionnaire responses to subject-matter experts, and tracks completion across deals. Strong in U.S. commercial enterprise sales.
Proposify: Proposify is a proposal software widely used by agencies and SMBs to design, send and track branded sales proposals. Focuses on design-led commercial proposals, not formal federal proposal responses.
Loopio vs Proposify: side-by-side
| Feature | Loopio | Proposify |
|---|---|---|
| Category | RFP response | Proposal software |
| Origin | Canada · founded 2014 | Canada · founded 2013 |
| Primary audience | Enterprise sales / proposal teams | SMBs and agencies producing sales proposals |
| Pricing model | Annual enterprise contracts; commonly $15k+/yr range, custom-quoted | Per-seat SaaS, plans typically from around $30/seat/month (USD-billed) |
| Federal contracting focus | No | No |
| Free plan | No | No |
| Live SAM.gov feed | No | No |
| Proposal library | Yes | Yes |
| Solicitation parser | Yes | No |
| AI proposal drafting | Limited / assist | Limited / assist |
Where Loopio is stronger
- Best-in-class answer library and subject-matter-expert routing workflow for very large response teams
- Strong integrations with Salesforce, Slack and major enterprise sales stacks
Where Proposify is stronger
- Beautiful, brand-rich proposal design and e-signature flow
- Mature commercial-proposal tracking (open/view analytics, accept-online)
Best for Loopio
Mid-market or enterprise sales teams responding to dozens of commercial vendor RFPs per month across regulated industries.
Best for Proposify
Agencies, consultancies and SMBs sending branded commercial sales proposals to private-sector clients.
There's also a third option
GovCon — AI proposal writing built for U.S. small businesses
If you're a U.S. company bidding on federal contracts, GovCon is purpose-built for the job — federal contracting specialism, AI drafting, integrated live SAM.gov feed, free plan, and per-seat pricing from $49/mo. No annual enterprise contract required.
FAQs
What's the difference between Loopio and Proposify?
Loopio is rfp response for enterprise sales / proposal teams. Proposify is proposal software for smbs and agencies producing sales proposals. The full feature-by-feature breakdown is in the table on this page.
Which is better for federal contracting — Loopio or Proposify?
Loopio has no specific federal contracting focus; Proposify has no federal contracting focus. For U.S. companies bidding on federal contracts, contract vehicles and agency work, the more specialist option is usually the better starting point — but worth weighing against the rest of the comparison table.
Is Loopio cheaper than Proposify?
Loopio's pricing: Annual enterprise contracts; commonly $15k+/yr range, custom-quoted. Proposify's pricing: Per-seat SaaS, plans typically from around $30/seat/month (USD-billed). Whichever fits your team's size, contract length, and per-bid economics best is the right answer — both can work out cheaper depending on your situation.
Who should pick Loopio?
Mid-market or enterprise sales teams responding to dozens of commercial vendor RFPs per month across regulated industries.
Who should pick Proposify?
Agencies, consultancies and SMBs sending branded commercial sales proposals to private-sector clients.
Related comparisons
See all GovCon comparisons.